Guides for growing direct restaurant orders

Practical tips on showing up on Google, cutting delivery costs, keeping customer relationships, and bringing regulars back.

Talos restaurant sales platform helping an independent restaurant owner increase direct orders and revenue.

How to Increase Restaurant Sales by Fixing the Customers You’re Already Losing

Learn how to increase restaurant sales by fixing lost orders, improving average order value, and bringing existing customers back more often.

6 min read
Restaurant GrowthRead article
Restaurant owner using a tablet behind the counter while customers dine in the background and Talos marketing messages appear around the dining room, showing automated customer engagement.

How to Get Customers to Come Back to Your Restaurant

Customers forget you, they do not reject you. Here is how restaurants get people to order again: stay in touch, give them a reason, and do it without living in your inbox.

8 min read
Restaurant MarketingRead article
Restaurant SEO: Why Your Ordering Link Might Be Hurting Your Google Rankings

Restaurant SEO: Why Your Ordering Link Might Be Hurting Your Google Rankings

Most restaurant websites do not rank because the ordering happens off-site. When your “Order Online” button sends customers to another domain, you lose the engagement signals that help you show up in local search. Here is why on-domain ordering matters for restaurant SEO, and how Talos is built to fix it.

4 min read
Restaurant SEORead article
How to Make Restaurant Pickup Orders Profitable

How to Make Restaurant Pickup Orders Profitable

Pickup is often the most profitable online order a restaurant can take. No driver, no marketplace cut. Here is how to grow it without giving the margin away.

3 min read
Restaurant StrategiesRead article
A customer pulling out a bright colored flyer with a direct ordering discount offer and QR code from their delivery bag, examining it with interest.

The Trojan Horse Strategy: How to Convert Delivery App Customers to Direct Orders

Every time a DoorDash driver leaves your kitchen, you are losing 30% of the sale. Here is the exact strategy to use your own takeout bags to steal those customers back and increase your direct orders.

3 min read
Customer Acquisition StrategyRead article
A satisfied customer smiling while ordering from a restaurant's website on their phone, confident in the straightforward pricing and easy ordering process.

How to Price Your Restaurant's Online Menu Without Losing Customers to DoorDash or UberEATS

Inflated online prices give your customers a reason to compare and order through DoorDash or UberEATS instead. Keep your menu prices the same as your store, and use delivery fees and minimums to protect your margins.

3 min read
Online Ordering PricesRead article
A restaurant manager enthusiastically explaining direct ordering options to a customer at the counter in a warm, welcoming restaurant setting.

How to Market Your Restaurant's Direct Ordering Website and Get More Orders

Your regulars are already ordering your food. They just got into the habit of doing it through an app. Here is how to redirect that habit to a channel you actually own.

5 min read
Restaurant MarketingRead article
Owner conversation with guest pickup

Stop Paying 30% for Marketplace Apps to Own Your Customers: Direct Online Ordering for Restaurants

Paying 30% hurts, but losing customer data hurts longer. Here is how restaurants can shift orders direct while keeping operations simple.

4 min read
Business OperationsRead article